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Articles on Analytics in Marketing by David Meer
EDUCATING THE NEXT ANALYTICS “BILINGUALS”
A leading business–university partnership is setting standards for graduates fluent in data science and analytics.January 5, 2016OVERCOMING BIG DATA’S CHALLENGES
Companies that have the most success leveraging big data are getting three things right: talent, technology, and culture. For more related insights, watch “SoundBite: Why Does Big Data Matter?”August 3, 2015CREATING WHAT CONSUMERS WANT
A new approach can help CPG companies introduce products with the right features, price, and packaging.January 19, 2015A CALL TO ACTION ON BIG DATA
It’s time for companies and governments to take the steps that will lead to an evolution in analytics.October 13, 2014WHEN BIG DATA ISN’T AN OPTION
Companies that only have access to “little data” can still use that information to improve their business.May 19, 2014GETTING VALUE PROPOSITIONS RIGHT, WITH DATA AND ANALYTICS
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.May 8, 2014“LITTLE DATA” MATTERS, TOO
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.December 16, 2013BIG DATA: LESSONS FROM EARLIER REVOLUTIONS
What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.September 18, 2013BIG DATA PRESSURE AND THE PUBLICIS-OMNICOM MERGER
Ad agencies should stay focused on what they do best—generating the next big idea.August 21, 2013THE HIDDEN STRUCTURE OF A TWEET
A closer look reveals that some unstructured data lends itself to insightful analysis.July 26, 2013WHAT IS “BIG DATA,” ANYWAY?
A crucial first step in applying analytics is to decode the jargon.June 25, 2013THE ABCS OF ANALYTICS
“Big data” can drive competitive advantage if companies follow a few timeless principles.February 26, 2013A NEW WAY TO GAIN CUSTOMER INSIGHTS
How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.February 28, 2012
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