Official Google Blog: Introducing the Google+ project: Real-life sharing, rethought for the web
Vic Gundotra, Senior Vice President, Engineering announced the Google+ project. Google users can now share many of their online items, like mails, articles, blogs, photos, and the search links they linked to their selected groups of contacts whenever they wish.
There is no fixed group all the time. Which is definitely more real life situation. The project will evolve over a period of time.
It is has got good response so far in +1s.
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